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EVERYONE WANTS A WINNER by Tom Barrett As sales and marketing professionals continue conversations about increasing productivity, decreasing expenses, and boosting sales, the same c...
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EXCELLENCE: TURN UP THE HEAT! by Don Phin How to transform your agency from good to great. Greatness an...
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EXCELLENT SERVICE IS MORE THAN A STATE OF MIND by E. Al Diamond When asked, 'What is your greatest strength?' most insurance agents will answer 'Excellent service.' Yet if all the age...
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The bar has been raised in order to qualify 'expert witnesses.' Rule 702 of the Federal Rules of Evidence** addresses the qualification of expert witnesses, as do procedural rules at the state level. This document by Roy Phillips and Thomas Veitch gives you the details.
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FACEBOOK EXPANDS ADVERTISING OPTION by Steve Anderson As a follow-up to a recent TAAR article, 'Facebook Advertising' (October 2009), the company has expanded its demographic options t...
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FILM AT 11:00 hellip; AND YOURE THE STAR! by Janine Reid After working on a variety of crises over the past 15 years, Ive learned that there are a number of truisms in crisis...
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FIND OUT WHATS REALLY GOING ON INSIDE YOUR AGENCY by Grace Bauer Grace Bauer explains how a comprehensive review and revamping of procedures will pay dividends in terms of boosting ef...
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FIND PROSPECTS BY USING THE INTERNET by Steve Anderson New business is the lifeblood of any agency. Although its important to retain existing client...
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As your agency grows, you will probably recognize the need for the services of a public relations (PR) advisor to help you get media exposure.
To choose the appropriate PR advisor, you should have a good idea of what to expect in the way of services, what you need (or more accurately, want to accomplish), where to look for an advisor, and how to select one. Not an easy task, but it's a lot more manageable if you plan ahead.
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FINDING THE RIGHT CSR by William Vericker Where, and what, to look for hiring quality CSRs. When clients call, e-mail, or visit your agency, they count on someone to service their bus...