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THE ROLE OF AN OWNER: IS IT ABOUT YOU OR THEM? by Jack Burke Leadership means a willingness to embrace chan...
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When it comes to marketing, all too many agents are sinners. Many agents focus on the single client or prospect...
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THE SEVEN DEADLY SINS OF MARKETING by John Graham Quite often, the problem is that companies fall into a marketing trap. In this article, John Graham explores the seven most likely reasons wh...
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THE SEVEN MOST DEADLY SINS COMMITTED BY AGENCY MANAGERS by Robert Westin This article has nothing to do with morals. I'm not in the business of saving souls but of helping others ...
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THE STEWARDSHIP REVIEW by Scott Addis Use this powerful offensive weapon to impact your agencys bottom line. TIn the early years of my business career, I served as an Account E...
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Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met.
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THE TOP 10 MISTAKES IN AGENCY WEB DESIGN by Jack Fries Unfortunately, most independent agency websites communicate a bad image of the agency and provide little, if any, reason for a cli...
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THE WEB: A POTENT COMPETITOR by Chris Burand Internet sales of insurance hasnt conquered our industry, but it is a competitor. How do you combat it? At what price differ...
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THE WORLDS WORST KEPT SECRET: TRANSITION PLANNING IN INSURANCE AGENCIES by Al Diamond Agencies with Perpetuation Plans to transition management and ownership from o...
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THERES AN APP FOR THAT by Steve Anderson Mobile devices and the apps people use with them are changing how consumers interact with information. The programming and development tren...