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Infomercials: Good, Bad or Ugly?

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CMEditor
Many people tend to credit the origin of infomercials to the old, late-night slicer/dicer and Pocket Fisherman commercials. Granted, some tacky infomercials have taken the slicer/dicer format, but the original infomercials began on a higher ground: religion.

Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience.

Insurance Agent’s Guide to Covid-19

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CMEditor
For most of the world, remote work is new and difficult; an understanding that everyone is having to come to terms with. This includes insurance agents- which is why we assume you are here. In this article, we will review the many ways that the insurance market is being affected by the coronavirus pandemic of 2020.

Insurance And The ADA

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JackBurke
INSURANCE AND THE ADA by Jack Burke The Americans with Disabilities Act, more commonly known as the ADA, was signed into law by then-President Bush on July 26, 1990 with overwhelming supp...

Internal Credit Policies

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CMEditor
INTERNAL CREDIT POLICIES: CREATION AND IMPLEMENTATION by Mary Beth Bolen Let's face it-few people enjoy collecting funds for premiums. Collecting on past-due accounts is even less pleasant. W...

Is Customer Loyalty Dead?

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CMEditor
IS CUSTOMER LOYALTY DEAD? by JoAnna Brandi When an agency meets some or all of our expectations we usually say that we're satisfied. When an agency goes a few steps further ...

Is Insurance a Commodity?

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CMEditor
A recent article in a national training magazine used "insurance" as an example of a commodity sale. Do you agree with that? Is insurance a commodity? Do you sell it that way? Should it be sold that way? How do your insureds and prospects view it? In this article, the IIABA Faculty explores some of these issues.

Is It Time For A Change?

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CMEditor
IS IT TIME FOR A CHANGE? by Karen Flaherty Everyone would like to change something about themselves. Successful people take an active role to accomplish the desired change, while others simply w...

Is This Still Your Father's Agency?

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CMEditor
IS THIS STILL YOUR FATHER'S AGENCY? by Pegi Flahault To paraphrase an automobile advertising slogan: Is this still your father's agency? Are you trying to run the agency the same way it was ru...

Is This What You Call Service?

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CMEditor
IS THIS WHAT YOU CALL SERVICE? by Pegi Flahault Insurance agents are always talking about service. Service to the customer-what does that mean? There's a huge gap between available technology...

Is Your Agency Sending The Right Signals?

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CMEditor
IS YOUR AGENCY SENDING THE RIGHT SIGNALS? by Emily Huling When was the last time you viewed your agency, either by phone or in person, as if you had never done business before? If you're...

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