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Why Elevator Speeches Defeat Sales

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JohnGraham
WHY ELEVATOR SPEECHES DEFEAT SALES by John Graham There are few offenses in business worse than challenging the validity of the near sacred elevator speech, that one-minute ...

Why Good CSR's Leave — And How To Retain Them

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CMEditor
WHY GOOD CSRS LEAVE AND HOW TO RETAIN THEM by Jack Fries Offer this career path to keep quality CSRs from moving on. When I ask agency owners and managers to name t...

Why Is It So Darn Easy To Say ‘No?’

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CMEditor
Often, there's more risk in customer service when the answer to our concerns is yes. Can you...

Withholding

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CMEditor
We aren't born to withhold; we had to learn this behavior. And if we learned it, we can unlearn it. Mitch Axelrod teaches you how to become more aware, more conscious of how, what, and from whom you withhold.

Working Your Plan For Renewals

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CMEditor
WORKING YOUR PLAN FOR RENEWALS by Mary Beth Bolen Remember when 'renew same' or 'renew as is' with your initials written on the copy of a declarations page were acceptable directives for a...

World-Class Customer Service

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CMEditor
WORLD-CLASS CUSTOMER SERVICE by Diane Herbert and Pamela Millard What sets your agency apart? What do you do better than othe...

Wowing Employees: The Foundation To High Profits

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LynnThomas
WOWING EMPLOYEES: THE FOUNDATION TO HIGH PROFITS by Lynn Thomas Recently, I participated in a 10-day road show for an insurance company. During a dry run of my presentation on customer re...

Wrestling Profits From Small Commercial Accounts

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CMEditor
WRESTLING PROFITS FROM SMALL COMMERCIAL ACCOUNTS by Sharon Cunningham This article by Sharon Cunningham will discuss the difference between the agencies that handle small accounts because t...

X-Date Follow-Up Telemarketing Script

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CMEditor
The purpose of my call today is to ask you some questions about your present policy so I may provide you with a coverage and price comparison.

X-DATING EFFECTIVELY

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CMEditor
X-dating is the name of the game. If you anticipate to grow; if you expect to even maintain last year's volume in this price cutting market; then you'd better believe X-dating is a must.

Expiration Date! Renewal Date! Anniversary Date! Call it whatever you wish. But without a pocket full of X-dates, you are "whistling Dixie" while some direct writer or, even worse, your fellow association contemporary, is marching off with your share of the market.

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