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UNLEASHING THE POWER OF CUSTOMER CARE by JoAnna Brandi Do we know who our customers really are? Do we know why they really buy from us? Do we know what their needs and desires are? Do...
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USE A CONSULTANT TO FIND MARKETS FOR YOUR AGENCY by Andrew Barile When using a consultant to find company markets, there tend to be three types of agencies: those that have used a consu...
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USE BUSINESS ENVELOPES FOR DIRECT MAIL The next time your agency orders its business envelopes, why not use the backside of the envelope for direct-mail appeals? Here's one sugg...
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USE CROSS-SELLING TO INCREASE CLIENT RETENTION by Lynn Thomas The more products and services your clients buy from you, the closer your relationship with them. In this document, Lynn Th...
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USE CUSTOMER-FOCUSED WORDS FOR MORE EFFECTIVE COMMUNICATION by Richard Barry With the deluge of advertising that the average consumer encounters today, its more vital than ever to make...
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USE ELECTRONIC FILING TO BOOST SALES, CUT COSTS, AND IMPROVE SERVICE by Jack Fries If youre not paperless, your agency, employees, and especially your customers, are ...
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USE ONLINE TOOLS TO ENHANCE CUSTOMER LOYALTY by Patricia Berry We know that effective service increases the lifetime value of a customer by escalating future sales through repeat...
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Websites are like business cards: Everybody has one. So, how can you get customers to find yours among millions of others? Most recommendations about marketing a website focus on guess what? Online tools. Send e-mails. Send thousands of e-mails. Post to other websites. Register with search engines. Buy or exchange ad banners with other sites.
However, because most people spend most of their time offline, it makes sense to market your website offline, too. How many of these proven offline marketing tools are you using?
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USING PUBLICITY TO ENHANCE YOUR AGENCY'S IMAGE by LuNell Gilliland As money gets tight, many agencies instinctively react by cutting back advertising. To save money, they decrease the si...
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USING SOCIAL NETWORKS TO MARKET by Steve Anderson Steve loved to dazzle his high school science students with cool and unusual experiments. One of his favorite experiments was to drop a c...