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Personal Lines

X-Dating Another Approach

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In Canada, they call them "expiry dates." In the U.S., they are called "expiration dates."

No matter what name they are given-"renewal dates," "anniversary dates," or any other name-one point is abundantly clear: People are more willing to change their agent or broker at renewal time than at any other time of year.

That is the way it has been in the past, particularly in Personal Lines, and surely that is the way it is going to be in the future.

Your Local High School - A Pool Of Telemarketing Talent

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CMEditor
When it comes to prospecting, every agent has done his or her fair share cold calling on the phone, the White Pages in hand,...

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