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Sustainable earnings are the 'bottom line' of agency value. It's important for agency owners to...
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This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.
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This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.
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The Business Development Plan - Part 3 Of 4
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This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.
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THE CHANGING INSURANCE-DISTRIBUTION LANDSCAPE by Bobby Reagan and Jim Campbell For years, little changed in the distribution of insurance other than the gradual shift of market share in the Per...
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THE CLUSTER OPTION: A SHORT SURVIVAL GUIDE by Catherine Oak and Bill Schoeffler Merger, acquisition, or clustering - that is the question. ...
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THE CONCEPT OF SHARING IN MENTORING AND MARKETING by Jack Burke When writing an article for IMMS subscribers, I often feel like I'm preaching to the choir. ...
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THE CREATIVITY FACTOR by Jack Burke Every so often, theres a breath of fresh air in a marketing or customer service technique. Every so often, someone somewhere does somethi...
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THE CUSTOMER LIFE CYCLE AND HOW IT INFLUENCES YOUR SUCCESS by Lynn Thomas Your customers have four distinct stages in their life cycle development with your agency. Lynn Thomas explain...