General Products Liability Insurance

What is General Products Liability?

General products liability insurance protects businesses against claims arising from injuries or property damage caused by products they manufacture, distribute, or sell. This type of commercial liability coverage is essential for companies involved in the production or sale of consumer goods, industrial tools, components, or materials. If a defective product causes harm—even after it leaves your facility—your business could be held legally responsible.

Who Needs It

This coverage is vital for manufacturers, importers, wholesalers, and retailers. Businesses in industries such as machinery production, building materials, electronics, and consumer goods typically carry products liability insurance. Even small operators or online sellers can face liability exposure if a product malfunction leads to a customer injury or property loss.

For example, a faulty power tool sold by a distributor could cause serious injury to a user, triggering a costly liability claim. Without proper insurance, the financial consequences could be devastating.

What It Typically Covers

General products liability insurance typically includes:

  • Third-party bodily injury caused by product defects
  • Property damage resulting from malfunctioning products
  • Legal defense costs and settlements related to covered claims

It may also include coverage for design defects, manufacturing flaws, or failure to provide adequate warnings or instructions, depending on the policy terms.

Common Exclusions or Limitations

Most policies exclude intentional acts, known product defects, or claims related to breach of contract. Coverage may not extend to products that have been altered after sale or used outside their intended purpose. Understanding these exclusions is important when evaluating your risk exposure and selecting the right coverage.

Factors That Influence Cost

The cost of products liability insurance depends on several underwriting factors, including:

  • Type of product and its potential hazard level
  • Annual sales volume and distribution scope
  • Claims history and safety protocols
  • Whether the product is imported or domestically manufactured

Products with higher risk—such as electronics, machinery, or food items—typically carry higher premiums due to increased liability exposure.

Proof of Insurance & Compliance

Many vendors, retailers, or commercial partners may require proof of products liability insurance before entering into a contract. Having appropriate coverage in place can also support your overall risk management strategy and help demonstrate financial responsibility in the event of a claim.

How to Get a Quote

Getting a quote is simple. Work with an insurance provider that understands your industry and risk profile. Be ready to provide product details, sales information, and any loss history. Request a quote now to get started.

For those in specialized industries, such as machine tool manufacturing or consumer product distribution, tailored product liability policies are available to address specific operational hazards.

Frequently Asked Questions

Is product liability insurance mandatory?

It’s not legally required in all cases, but many vendors and partners may require it for contracts or distribution agreements.

Does this insurance cover product recalls?

Standard policies typically do not cover the cost of recalls. Separate recall insurance may be available for that purpose.

Are imported products covered?

Yes, but imported goods may carry higher risks and premiums. Importers are often considered legally responsible for product safety in the U.S.

Can small businesses get this coverage?

Yes. Small manufacturers, distributors, and e-commerce sellers can all obtain product liability insurance tailored to their operations.

What types of products are considered high risk?

Items such as electronics, machinery, medical devices, and children’s toys are often viewed as higher-risk due to injury potential.

Still have questions? Talk to a local insurance expert.

Partners, Programs & Market Access


We maintain relationships with nationally recognized and specialty-focused insurance providers that actively underwrite this class of business. Our network includes both admitted and non-admitted markets, allowing us to match risks—from straightforward accounts to more complex or hard-to-place exposures—with appropriate underwriting partners.


Program availability, coverage terms, and underwriting appetite can vary based on operations, location, and loss history, so access to multiple markets is key to securing the right fit. This approach helps ensure broader coverage options and more competitive placement across a range of risk profiles.



Veracity Insurance Solutions, LLC
Discontinued Product Liability

Veracity Insurance Solutions, LLC offers a specialized Discontinued Products Liability program designed specifically for businesses that have ceased manufacturing or distributing products but still face long-tail liability exposures. Whether your ...
Burns & Wilcox Ltd.

General Liability (GL) exposures can be costly and unpredictable—especially when litigation is involved. With an average cost of over $75,000 per lawsuit and 35% of GL claims resulting in legal action, one incident could significantly ...
Affordable Home Services, Inc.
Manufactured Housing Dealer Insurance

At Affordable Home Services, Inc., we specialize in providing tailored insurance solutions for Manufactured Housing Dealers. We understand the unique risks and operational challenges in this niche, and our program is designed to meet the specific nee...
Not an Insurance Agent? No problem, we help hundreds of people find the right agent/advisor every day!
Visit our dedicated Insurance Consumer section and we will recommend the right agent for your specific needs.

Insurance for You, Your Family or Your Business 
Quick and simple; secure and confidential. We share your info with only ONE of our insurance experts. Our unique, proprietary process is designed to get you the best local expertise available.


If you are an Insurance Agent, looking to help an Insured, we can help you 
Find A Marketby matching you to our MGA/Wholesaler/Carrier partners.