A marketing and communications specialist, Jack Burke is a leading authority on relationship-oriented sales and marketing, customer service and communication.
Jack Burke is the published author of Relationship Aspect Marketing (Silver Lake), Creating Customer Connections (Silver Lake), and contributing author to Best of Class (Executive Excellence). He also writes the monthly Connections column for The Automated Agency Report, hosts and produces the monthly Audio Insurance Outlook, and is a frequent contributor of articles in numerous trade magazine and newspapers.
Selected as the opening keynote presenter of the National Alliance's James K. Ruble Sales & Marketing Seminars for 2001 and 2002, Jack continued to conduct one-day marketing workshops for the prestigious Ruble program. In January of 2008, Jack was selected to open India's first Customer Loyalty Summit hosted by The Times of India in Mumbai. He also served as the editor of ProgramBusinessNews for over ten years.
Jack has received rave reviews for numerous presentations before diverse audiences, including such events as: HIGH-TECC 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2006, 2007, 2008, 2009; Midwest Technology Conference 2006; numerous Insurance Marketing & Management Services' International Conventions; Agent & Broker Seminars: Sales & Marketing Rubles; Meeting Planners International; California Labor Letter; Mann Theatre Group, Society of Realtors, Dick Clark Theater Complex, National Vendor Compliance Federation, Dutton Entertainment Complex and more.
As a marketing and communications expert, Jack has been featured on CNN, MSNBC, Los Angeles KTLA-5's Making It show, Los Angeles KCAL-9 News, the Automotive Satellite Television News and the electronic Small Business University (Digivent.com).
Jack's credentials over nearly four decades of successful corporate experience include: President and founder of Sound Marketing, Inc.; Director, Hertz Corporation's North American Retail Car Sales; National Sales Manager of National Coach Corporation and Radio & Television News Broadcaster. As the founder of Sound Marketing, he has been acknowledged as the developer of such innovative programs as California's Audio Ballot Pamphlet, Delivery Tapes for the automobile industry and a "Talk-Radio" style of audio marketing programs for business.
Jack has served as business consultant or coach to numerous entities in the insurance, manufacturing, entertainment, non-profit, and hospitality industries, focusing on strategic planning, marketing, communications, customer service, and general management.