Manage a staff of four in the production of all direct mail, print and electronic advertising, website design and management, social media engagement and external communication for over 70 specialty sports and recreation insurance programs. • Create the marketing plan and manage a budget of over $2.7 million. • Develop call to action advertising for multiple business segments. • Ensure timely execution of marketing activities to achieve targeted goals. • Develop benchmark criteria to measure efficiency and effectiveness. • Identify and capitalize on marketing trends. • Conduct competitor filing research. • Coach and mentor the marketing team. • Develop and prepare communication material for senior management. • Work closely with senior executives to create brand recognition and product demand.