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Total posts: 22
If you're in the heart of Los Angeles County where there are 15 million people and 1,000s of agencies you'll find this moderately irrelevant. However, if you're in the average city in North America, you'll probably agree that your firm runs into 7-15 competitor agencies over and over. And each of those agencies have an average of 5-10 producers.
It is those 7-15 incumbent agencies and those 5-10 producers that control the majority of your future money.
Is it just theory or reality that the more you know about them the easier your producers will have the ability to compete with them?
Imagine being able to cross-reference your prospects by the Agent and Agency that controls that business now. Not only that, you have the ability to get personal… to share their age, specialty, strengths and weaknesses.
It moves the "business intelligence" that is captured in the heads of your producers to a common place that all your producers can share, learn and leverage making everyone more effective at winning and retaining.
How much information do you collect on your competitors and how do you share it with your teammates?