Primary/Excess Products Liability Insurance

What is Primary/Excess Products Liability?

Primary and excess products liability insurance provides coverage for businesses that manufacture, distribute, or sell products. This type of insurance helps protect against claims of bodily injury or property damage caused by a product once it has left your control. "Primary" coverage responds first to a claim, while "excess" coverage provides additional protection once the limits of the primary policy are exhausted.

Who Needs It

Any business involved in the production, sale, or distribution of physical goods should consider this coverage. This includes:

  • Manufacturers
  • Wholesalers and distributors
  • Retailers
  • Importers and exporters

Even if you aren’t the original manufacturer, you can be held liable if your business is part of the supply chain.

What It Typically Covers

Primary/excess products liability insurance usually covers:

  • Bodily injury caused by a defective or unsafe product
  • Property damage resulting from product failure
  • Legal defense costs related to covered claims
  • Judgments or settlements up to your policy limits

This coverage applies after the product has been sold and is in the hands of the consumer.

Common Exclusions and Limitations

While this insurance protects against many risks, there are common exclusions that may apply:

  • Product recalls
  • Intentional acts or fraud
  • Contractual liability not covered by the policy
  • Wear and tear or expected product failure

Always review your specific policy to understand what's covered and what’s not.

Factors That Influence Cost

The cost of primary/excess products liability insurance depends on several factors, including:

  • Type of products you sell or manufacture
  • Annual revenue and sales volume
  • Claims history
  • Geographic areas where products are sold
  • Coverage limits and deductibles

Proof of Insurance and Compliance

Many distributors, retailers, and business partners require proof of insurance before doing business with you. Certificates of insurance (COIs) are commonly used to show that you have active products liability coverage. Requirements can vary by state and industry, so it’s important to work with an experienced provider who understands your needs.

How to Get a Quote

Getting covered starts with a quick quote. Our team can help you find the right primary or excess products liability policy for your business needs. Get a quote today.

Frequently Asked Questions

What is the difference between primary and excess liability coverage?

Primary liability coverage responds first to a claim. Excess liability provides additional protection once the primary limits are used up.

Is products liability included in general liability insurance?

Some general liability policies include basic products liability, but limits may be low. Standalone or excess coverage offers broader protection.

Do retailers need products liability insurance?

Yes. Retailers can be held liable for defective products they sell, even if they didn’t manufacture them.

What types of claims does products liability insurance cover?

It typically covers claims of injury or property damage caused by a product defect, design flaw, or labeling issue.

Can I be sued even if I didn’t make the product?

Yes. If your business is part of the distribution chain, you can be named in a lawsuit involving a defective product.

Still have questions? Talk to a local insurance expert.

Partners, Programs & Market Access


We maintain relationships with nationally recognized and specialty-focused insurance providers that actively underwrite this class of business. Our network includes both admitted and non-admitted markets, allowing us to match risks—from straightforward accounts to more complex or hard-to-place exposures—with appropriate underwriting partners.


Program availability, coverage terms, and underwriting appetite can vary based on operations, location, and loss history, so access to multiple markets is key to securing the right fit. This approach helps ensure broader coverage options and more competitive placement across a range of risk profiles.



USG Insurance Services, Inc.
Products Liability Insurance

USG Insurance Services, Inc. is a national wholesaler and managing general agent (MGA) with 18 offices across the country and the ability to write in all 50 states. Built from the ground up by some of the top executives in insurance, USG continues to...
Veracity Insurance Solutions, LLC
Discontinued Product Liability

Veracity Insurance Solutions, LLC offers a specialized Discontinued Products Liability program designed specifically for businesses that have ceased manufacturing or distributing products but still face long-tail liability exposures. Whether your ...
Ck Specialty Insurance Associates, Inc.
Manufacturers & Distributors Insurance

Manufacturers & Distributors Insurance   Independent agents and brokers looking to place manufacturing and distribution risks can count on Ck Specialty Insurance Associates, Inc. for broad market access, strong underwriting expertise, and t...
Not an Insurance Agent? No problem, we help hundreds of people find the right agent/advisor every day!
Visit our dedicated Insurance Consumer section and we will recommend the right agent for your specific needs.

Insurance for You, Your Family or Your Business 
Quick and simple; secure and confidential. We share your info with only ONE of our insurance experts. Our unique, proprietary process is designed to get you the best local expertise available.


If you are an Insurance Agent, looking to help an Insured, we can help you 
Find A Marketby matching you to our MGA/Wholesaler/Carrier partners.