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ability
Articles tagged with ability
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THE POWER OF CHANGE AND THE CHANGE OF POWER by Mike Manes In the new world where everyone has options, success rests in your ability to adapt to change and attract the brightest employees...
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THE SALES PERSONALITY: THE CHAMELEON By Al Diamond Great salespeople have the ability blend with and mimic their surroundings. Agency principals have often asked me to hel...
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THE SEVEN DEADLY SINS OF MARKETING Craig Shields, president, Direct Marketing Agency, Inc., Irvine, CA, recently identified seven categories of basic mistakes that make marketing expensive, wasteful,...
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Check out these proven ways to attract visitors to your site, keep them there, and get them to return.
Turn your agency Web site into a powerful marketing tool by making it easy to find and offering users value-added services and products. These techniques can help you do the job:
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THREE KEYS TO OPEN THE POTENTIAL IN SOCIAL MEDIA by Michael Lovas Once upon a time, every marketing message was a pitch - a one-way transmission of a marketing or sales message....
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TCOR: YOUR SECRET WEAPON by Rob Ekern Use the Total Cost of Risk approach to get and keep quality business. To get the most out of the concept of the Total Cost of Risk ...
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VIDEO: THE ULTIMATE E-MARKETING TOOL by Patricia Berry Launching a video e-mail campaign can be a gut-wrenching ...
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Is selling the same as prospecting? Is selling the same as quoting?
No to both questions. In the insurance business, selling is comprised of two components, but neither of them involves prospecting or quoting.
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WHAT IS TARGET MARKETING? by Thomas M. Maher The beat goes on. Yes, target marketing is still up there near the top of the corporate charts. But, according to an ...
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There's no such thing as a risk-free acquisition. Deals fail for a myriad of reasons. One is that...