Over the past 4 years or so, we have been overwhelmed with information regarding social media marketing for use in your agency. Selecting the most direct route for engaging clients and worthwhile prospects...

YOURE UNIQUE - SO, SPREAD THE WORD! by Maribeth Kusmeski If your agency were truly unique, your clients would be letting others know. Do they? If youre delivering...

Now is the season to be on the lookout for the thieves. In rocky economic times, they come out to prey on companies eager to hold on to current customers and find new ones, introduce new products and services, or simply increase their market share.

YOUR AGENCY NEEDS TO SAVE TIME RIGHT NOW by Grace Bauer In these tough times, your agency needs to operate as efficiently as possible so that you can maintain your book, sell more busines...

I spent many years coaching high school football. Whenever a team was underperforming, we went back to basics: blocking and tackling. If your agency’s sales and retention are suffering from the current economy, or if you wish to enhance your performance, it’s time to reinforce the fundamentals of any sales organization: asking for referrals and developing accounts.

When it comes to prospecting, every agent has done his or her fair share cold calling on the phone, the White Pages in hand,...

YOUR WEB STRATEGY MUST CHANGE by Steve Anderson Go to your agencys Web site and look at the home page. Put yourself in the mind of a random person who doesnt know your agenc...