DON'T FAIL TO ADDRESS CUSTOMERS' WANTS AND NEEDS Your customers and prospects do not care about you and what you want or need. Does that sound harsh? It may, but it's also true! Your ...

DO's AND DONT's FOR DEALING WITH THE PRESS DOs 1. Appoint one person in your organization to be the media contact to answer media inquiries. All such calls should be referred to that p...

EMPLOYEE SHORTAGES by Chris Burand According to US Banks December 2000 Simply Business, the U.S. will have 151 million jobs, but only 141 million workers by 2006. Other forecasts...

E-SURVEYS: SELF-SERVING PABLUM by Jack Burke Most questionnaires aren't worth the paper they're printed on because they're designed to elicit only positive responses. Companies are afrai...

FIVE STEPS TO MARKET RESEARCH by Patricia Berry Patricia Berry offers five market research tactics that can help ...

Are you using video to connect with prospects, clients, referrals, and potential alliances? Did you know that a website...

Six questions every company should consider in their hiring process.
Companies today face the same daunting problem that confounds so many job seekers: The high hurdle of transferable experience.
Whether it’s an individual attempting to get a job or a company trying to break into a new market, both face the difficulty of having someone recognize the value of their knowledge and experience, even though these qualities might not be directly related to a new field or industry. Although applicants offer experience, a proven track record, and skills that are an ideal match for a particular position, they’re passed over. Why? The individual has worked in a different field.

HOW DOES YOUR STAFF MEASURE UP? by John Jaques The single best measure of an agencys management, professional personnel, quality of performance, and potential for profits remains employee...

HOW NOT TO TAKE NO FOR AN ANSWER How should telemarketers handle objections when trying to set up appointments? Try these answers: EXAMPLES OF OBJECTIONS AND SUGGESTED ANSWERS: ...

HOW PEOPLE MAKE BUYING DECISIONS (AND HOW WE STOP THEM) by Michael Lovas Caution: this article contains ideas that might upset you! About 25 years ago, when I began writing profess...