IF I WERE MARKETING MANAGER FOR A DAY by Janis Williamson, CPCU, CPIW The role of the marketing manager is quite different than it has ever been before because the marketplace is li...

MEASURING SUCCESSFUL TRAINING by Emily Huling Although the result of staff training isn't always tangible, there are ways to gauge its effects. Emily Huling tells you how to assess...

THE LOST ART OF BROKING by Rob Ekern Write quality, profitable business in soft and hard markets alike. I was speaking with a broker several weeks ago about the importance o...