EIGHT WAYS TO MAKE DIRECT MARKETING COPY WORK HARDER by Patricia Czech Craft a powerful message that will present your products in the best possible light. In direct marketing camp...

“Outrageous” might seem like an indefensible stretch or, more likely, a deliberate attempt to attract attention. While it may be both, it’s also accurate because it expresses views that fly in the face of the traditional marketing and sales “truths” that are passed on to those who obey them, mostly without question.