Career coaches and psychiatrists tell us that their clients suffer from a familiar set of traps when it comes to progressing in their careers. In this document, Don Phin explores some of the most common work-based traps.

CAUSE-RELATED MARKETING: BOLSTER YOUR IMAGE BOLSTER IMAGE WITH PROSPECTS AND CUSTOMERS Pepsi Cola spends millions of dollars on television advertising to burn that image into the minds of so...

COBRA EXTENDS HEALTH BENEFITS The Consolidated Omnibus Budget Reconciliation Act is better known as COBRA. Its acronym sounds venomous, but COBRA is the antidote for people who have just...

CONTINGENT BUSINESS INTERRUPTION Dear (Customer Name): Maybe you're located in a prime spot - right near a large supermarket that draws a crowd. They come to shop there, then they head over to you ...

HOTELS AND MOTELS - 'ACCIDENTS CAN HAPPEN' UNFORTUNATELY, ACCIDENTS DO HAPPEN Dear (Customer Name): A swimmer slips on a wet poolside surface . . . a lodger inadvertently causes a small...

PROCRASTINATION: STOP IT TODAY, NOT TOMORROW Procrastination. Why do people do it? How can it be stopped? Let's look at some causes of and cures for this common ailment. Depending on whose the...

In order to properly serve our clients and prospects we must first diagnose their problem and pain. The way we do this is to ask questions. Find out where they are hurting and why. If we jump right into quoting or fixing without diagnosing the problem how do we know they best way to treat their pain? WE DON'T.