central marketing

Articles tagged with central marketing


Establishing A Marketing Department - And Who Should Run It

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ESTABLISHING A MARKETING DEPARTMENT - AND WHO SHOULD RUN IT by Catherine Oak and Bill Schoeffler Agencies that establish an effective centralized marketing department as...

Successful Compensation Plans

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SUCCESSFUL COMPENSATION PLANS by Catherine Oak How much can you afford to pay non-owner producers? The typical response: It depends on the job perform...

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