What's your agency's standard for quality? It seems unrealistic to expect quality standards of 100% . . . after all, nobody's perfect. Wouldn't life be a lot easier and less stressful if everyone accepted a certain amount of predictable human frailty and built in a margin for error? It could even be called something impressive and positive sounding-'acceptable quality level,' for example.

The Pipeline Volume 13, Issue 4 HIGH ENERGY AGENCY PERFORMANCE by Al Diamond The difference in agency attitudes, energy levels and motivation never ceases to amaze u...

HOW YOU CAN AVOID REPETITIVE STRAIN INJURIES by Janice M. Horowitz People who use their hands for a living should be on the alert for pain, numbness and other unusual sensations. These symptom...

USING PUBLICITY TO ENHANCE YOUR AGENCY'S IMAGE by LuNell Gilliland As money gets tight, many agencies instinctively react by cutting back advertising. To save money, they decrease the si...