EMPLOYEE ASSISTANCE PROGRAMS, 2 by Bill Grieb Employees are valuable resources. They are also human beings, which means they have problems that may affect their performance on the jo...

GETTING IT STRAIGHT
Marketing may be second nature in large companies, but smaller firms tend to have a tough time implementing, managing, and monitoring an effective marketing strategy. The title of 'marketing director' is often conferred on the person designated to answer requests for sales literature, or the title is added as an afterthought to the role of the sales manager who thinks that marketing is just an alternative spelling of 'sales.'