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consumers
Articles tagged with consumers
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E-MAIL NEWSLETTERS by Patricia Czech How to get the most out of this high-tech customer communications tool. Yes, you can send out an e-mail advertisement, but why do so when...
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EMPLOYEE COMPENSATION At first glance, there seems to be no great secret to employee compensation. We all work to be paid. Pay your people well, and they'll work hard for the agency and stay with yo...
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EMPLOYEE COMPENSATION At first glance, there seems to be no great secret to employee compensation. We all work to be paid. Pay your people well, and they'll work hard for the agency and...
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ENHANCE YOUR AGENCY'S WEB SITE! by Steve Brightbill In the impersonal marketing environment of the Internet, injecting your agency's personality into your Web site enhances you...
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Headlines in trade magazines and major newspapers announce thrift charters being approved for insurance companies, agreements being reached between federal bank regulators and state insurance departments, and financial services reform. In many ways, banks continue to increased their involvement in the Property/Casualty insurance market.
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GENERATIONAL MARKETING by Patricia Czech Each generation has its own characteristics (ways of speaking, acting, and believing). Patricia Czech helps you to categorize them as marketing tar...
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Over the years, there have been a host of surveys taken on consumer opinions about Personal Lines insurance. The major question is...
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HOW TO KEEP YOUR SALES FROM RUNNING OUT OF GAS by John Graham Most of us have figured out that its smart to have a least a few gallons of gas in the tank at all times. Its n...
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When I ask agency owners this question I get mixed responses that fall mainly into three categories:
“No, but we have not changed our website in years and need to ASAP and get more traffic
“No. We spent a lot of money and time on a recent redesign, but we are not getting the results we expected.”
“Well, we recently redesigned and we like the look of it, it’s cool, but it doesn’t seem to be working for us in terms of traffic.”
The common theme among all of them is this ROI – “We are not getting great results.”
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'JUDGE JUDY' RULES ON BANKS, INSURANCE- AND A CONSUMER PERSPECTIVE by Mike Manes Commentator: As we await the arrival of our hypothetical Judge Judy, let's set the stage for today's ...