THE CREATIVITY FACTOR by Jack Burke Every so often, theres a breath of fresh air in a marketing or customer service technique. Every so often, someone somewhere does somethi...

THE GENESIS OF MARKETING by Jack Burke 'In the beginning . . .' there was an idea. Then came the plan. Unfortunately, when it comes to marketing, the action often comes b...

UNDERSTANDING YOUR CORPORATE CULTURE by Jack Burke In this excerpt from his book 'Creating Customer Connections: How to Make Customer Service a Profit Center For Your Company,...