creativity

Articles tagged with creativity


Compensation Approach For Agency Service And Support Personnel

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The determination of adequate compensation levels for the staff is one of the most difficult issues...

Dinosaur Of The Year-A Remembrance

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DINOSAUR OF THE YEAR-A REMEMBRANCE by Mike Manes It was more than a banquet; it was an event-a celebration of a life of power and control. It was the annual ...

Eight Ways To Make Direct Marketing Copy Work Harder

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EIGHT WAYS TO MAKE DIRECT MARKETING COPY WORK HARDER by Patricia Czech Craft a powerful message that will present your products in the best possible light. In direct marketing camp...

Give A ‘Thank You' Gift

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GIVE A lsquo;THANK YOU' GIFT by Bill Cates Giving a Thank You gift is a simple strategy that will have people saying good things about you and generating ong...

Managing For Results

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MANAGING FOR RESULTS by Carol Hammes Virtually all the insurance agencies that consistently experience above-average levels of productivity have two characteristics in common. First, they all have...

Show Your True Colors

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Close your eyes and visualize a red and white soup can. Then imagine a brown and white candy wrapper. Did you picture a Campbell's tomato soup can, then a Hershey's chocolate...

The Creativity Factor

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JackBurke
THE CREATIVITY FACTOR by Jack Burke Every so often, theres a breath of fresh air in a marketing or customer service technique. Every so often, someone somewhere does somethi...

Tips To Harness The Power Of The Mastermind

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TIPS TO HARNESS THE POWER OF THE MASTERMIND by Bill Cates If there is one book responsible for creating more millionaires than any other, my guess is it would have to be Think and Grow Ri...

Turn ‘Reds’ Into Gold: Find Creative Pros

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TURN lsquo;REDS INTO GOLD: FIND CREATIVE PROFESSIONALS by Michael Lovas The woman on the right derives great joy from her mental and physical activities. Shes a ...

Use Customer-Focused Words For More Effective Communication

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USE CUSTOMER-FOCUSED WORDS FOR MORE EFFECTIVE COMMUNICATION by Richard Barry With the deluge of advertising that the average consumer encounters today, its more vital than ever to make...

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