Knowing what customers expect may be the most important key to successful selling. While every customer is interested in getting an appropriate price, many salespeople seem to think that price is the primary issue. As a result, they lead with price and seem to base most of their sales presentation on cost issues.

WHY SOME FEAR SOCIAL MEDIA by Maribeth Kusmeski Compliance departments of financial services firms are up in arms because of industry rules requiring them to retain records of all the soc...