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crm

Articles tagged with crm

CRM Or Marketing?

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM
CRM OR MARKETING? by Patricia Czech Customer relationship management is a broad term that includes everything from call center routers to complex analytics, and budget allocations and d...
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CRM: The 80/20 Rule

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM
CRM: THE 80/20 RULE by Patricia Czech Have you heard about the 80/20 rule of customer relationship management (CRM)? Many vendors and consultants are using this rule as a popular sales p...
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Have We Lost Our Way With CRM?

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM
HAVE WE LOST OUR WAY WITH CRM? by Patricia Czech Customer Relationship Management (CRM) is now such an established approach to marketing that it feels like sacrilege to criticize it. Ev...
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