CUSTOMER FOCUS: THE CSR'S ROLE IN VIRTUAL BUSINESS MARKETING by Lori Loomis Although a customer service representative (CSR) is responsible for a variety of tasks in an insurance office, the ...

DON'T LOSE YOUR WAY WHEN NAVIGATING CUSTOMER CURRENTS by Al Diamond Recently, the people at Motorola, the electronics giant, announced that they had 'lost their way.' This innovative c...

HOW TO HIRE A GOOD PRODUCER by Brandie Hinen As Brandie Hinen illustrates in this document, hiring good people can be easy if you know what to look and listen for. ...

IS YOUR AGENCY SENDING THE RIGHT SIGNALS? by Emily Huling When was the last time you viewed your agency, either by phone or in person, as if you had never done business before? If you're...

SMART PROMOTIONAL STRATEGIES TO SUPPORT YOUR BUSINESS by Richard Barry Your firm's promotional materials and e-commerce activities serve multiple purposes. They provide y...