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Is Your Business Delivering Outstanding Service?

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CompleteMarkets Editor, Emily Huling 4/30/2013 10:36:34 PM

IS YOUR BUSINESS DELIVERING OUTSTANDING SERVICE? by Emily Huling Most agencies want it, but few are successful at achieving it: consistent delivery of outstanding customer service. Organi...

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Listening To Customers

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CompleteMarkets Editor, Troy Campbell 4/30/2013 12:00:00 AM

LISTENING TO CUSTOMERS by Troy Campbell To find out how the agency is perceived by customers requires continuous monitoring. Detailed perceptions can be obtained from a complaint log, a compli...

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Live The Care In Customer Care!

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CompleteMarkets Editor, Grace Bauer 4/30/2013 12:00:00 AM

LIVE THE CARE IN CUSTOMER CARE! by Grace Bauer You probably have a clear idea of what you expect from your producers. What about your support staff? Do you have procedures for your rece...

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Managed Marketing: Effective Follow-Up Is Key To Marketing Success

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CompleteMarkets Editor, Kimberly Paterson 9/9/2014 12:00:00 AM

A few months ago, a client came to us with a last-minute project that required the services of...

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Marketing Research: Shoot Yourself In The Foot Or Hit The Target

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CompleteMarkets Editor, John Graham 4/30/2013 12:00:00 AM

Before purchasing a car, computer, copier, or equipment, businesses do the usual due diligence. They do research, make comparisons, and then decide on the most appropriate product with the best value. John Graham explains why research is required before making an extensive marketing investment.

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Measuring Customer Satisfaction

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CompleteMarkets Editor, Brenda French 4/30/2013 12:00:00 AM

MEASURING CUSTOMER SATISFACTION by Brenda French We have found that companies must effectively manage the process of customer satisfaction to gain and retain profitable customers. However...

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Paths To Underwriting Profitability

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CompleteMarkets Editor, Becky Lathrop 4/30/2013 10:41:58 PM

PATHS TO UNDERWRITING PROFITABILITY by Becky Lathrop and Jon Persky Many agencies focus their efforts on new production and overall growth in order to achieve their objectives. Although this i...

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Paving Company Saves By Investing In Employees

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CompleteMarkets Editor 4/30/2013 10:41:13 PM

PAVING COMPANY SAVES BY INVESTING IN EMPLOYEES Safety has been a major reason for the start-up and operation of an Employee Assistance Program (EAP) at Chamberlain, a paving contractor in Laure...

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Producer Equity Positions

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Al Diamond , CompleteMarkets Editor 4/30/2013 12:00:00 AM

PRODUCER EQUITY POSITIONS by Al Diamond Never offer equity in a producer's created book of business. Well, 'never' may be too absolute. Let me put it this way. Never offer equity only ...

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