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Articles tagged with direct response

100 Easy Ways To Begin A Sales Letter (Part One)

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CompleteMarkets Editor, Herschell Lewis 4/30/2013 10:41:58 PM
100 EASY WAYS TO BEGIN A SALES LETTER (PART 1) by Herschell Gordon Lewis Every writer knows the one great truth of direct response letter writing. At the moment reading begins, you're ...
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Buying A Book Of Business

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CompleteMarkets Editor, Richard Bergsund 4/30/2013 12:00:00 AM
BUYING A BOOK OF BUSINESS by Richard Bergsund During the past nine years our executive search firm has been involved in a substantial number of assignments to find superior performers for internatio...
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Commission-Reduction Strategies

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CompleteMarkets Editor, Ken Buehler 4/30/2013 12:00:00 AM
COMMISSION-REDUCTION STRATEGIES by Ken Buehler Commission reductions have been in practice for a number of years and, given the current expense reduction needs of carriers, there are no r...
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Differentiate By How You Sell

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CompleteMarkets Editor, David Taylor 4/30/2013 12:00:00 AM
Open the way to sales success with these three keys to interacting with prospects.
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Seven Tips For Killer Headlines!

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM
SEVEN TIPS FOR KILLER HEADLINES! by Patricia Berry As with good ad copy, all successful headlines use specific formulas. Patricia Berry shares seven top headline-writ...
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Surveys Substantiate Theory: Retention Equals Growth

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CompleteMarkets Editor 4/30/2013 10:38:55 PM
SURVEYS SUBSTANTIATE THEORY: RETENTION EQUALS GROWTH When striving to make an agency grow, most agency managers focus on increasing new business. But it's just as important to address improv...
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