DOS AND DONTS: ADVERTISING IN AN ECONOMIC DOWNTURN by Richard Barry Advertisers reactions to negative economic circumstances vary; some increase their bud...

The major goal of any agency or brokerage can be expressed in just one word: survival.
The mounting failures involving seemingly strong, well-established businesses that have been around for 15 to 75 years are of great concern.
The time has come for agencies and brokerages to take immediate action in order to survive a protracted economic downturn that may extend for several more years in some sectors of business or regions of North America.

PERPETUATION: ITS NOT JUST A MONEY THING by Chris Burand When agency owners think of perpetuation planning, they often think only of the financial aspect: Selling their agencies. I...

SEVEN BIG STRATEGIES TO MAKE YOUR BUSINESS GREAT by Pamela Millard If you built business around these seven key strategies, even an economic downturn wont mean the end of business ...

SEVEN MANAGEMENT KEYS GO BEYOND SURVIVAL by John Jaques For independent agencies to thrive in today's tough economic environment, agency management must actively and strongly implement sev...

VIRAL MARKETING: WHAT IS IT AND WHY DO YOU WANT IT? by Patricia Berry Put this powerful techno-marketing technique to work for you. In a recent poll among our opt-in list subscr...