KEEPING AHEAD VS. KEEPING UP by Jack Burke Through the years, businesspeople have spoken the language of proactive marketing while implementing strategies th...

SPECIAL OFFER TO PROSPECTS Dear (Customer Name): Allow us to introduce ourselves: We are (Your Agency Name) and have been doing business in ( ) for over ( ) years. We are an independent insurance ag...

THE REALITIES OF DIRECT MAIL by Richard Barry 'I'm looking for cheap direct mail that works! Any ideas?' This is a legitimate question and worthy of discussion...

USE BUSINESS ENVELOPES FOR DIRECT MAIL The next time your agency orders its business envelopes, why not use the backside of the envelope for direct-mail appeals? Here's one sugg...