events

Articles tagged with events


Build Safety Awareness

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CMEditor
BUILD SAFETY AWARENESS Most business owners or managers spend their days (and probably nights, too) working on and thinking about ways to reduce risk in your workplace. Unfortunately, all of it...

Customer/Prospect Correspondence

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CMEditor
CUSTOMER/PROSPECT CORRESPONDENCE: CHOOSE RIGHT WORDS TO CONVEY RIGHT MEANING Poor word choice in customer correspondence can alienate prospects and customers. Additionally, jargon can be misint...

Disaster Planning For Agents

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DISASTER PLANNING FOR AGENTS by Steve Anderson If we arent prepared to deal with a disasters effects on our own operations, we wont be in a position to help our cli...

Employees Should Be Your First Clients

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JackBurke
EMPLOYEES SHOULD BE YOUR FIRST CLIENTS by Jack Burke Businesses spend billions of dollars every year to attract and retain clients. On a daily basis, owners and managers shout, Wha...

Focus On Employees: The Key To Success

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JackBurke
FOCUS ON EMPLOYEES: THE KEY TO SUCCESS by Jack Burke Another lifetime ago, when I managed Hertz Car Sales, I made a point of hand writing little notes to our Hawaiian salesperson. Somehow, this...

Industry Technology Events: Revelation Or Repetition?

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INDUSTRY TECHNOLOGY EVENTS: REVELATION OR REPETITION? by Greg Maciag The insurance industry has spawned enough conventions and seminars to keep you busy year-round. And technology issues are...

Life Settlements: Think Outside The Box

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Your clients rely on you as their trusted adviser for innovative insurance and financial planning options. Due to recently enacted laws, financial professionals have the opportunity to add a new product to their client services: Life Settlements. Jolene Fullerton explains how this powerful resource can allow you to help your clients maximize the full potential of their Life insurance policies.

Make Sops Sop

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DonPhin
Over the years, we’ve stressed the benefits of having standard operating procedures (SOPs) for everything that a business does. As a reminder, here are nine reasons why SOPS make sense.

Public Relations: What Works?

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CMEditor
It's popular to hate the press these days. Between visions of Princess Diana's mangled black sedan and MSNBC's apparent broadcasting credo of 'all Monica, all the time,' it's easy to see why. Many who don't go so far as to hate the press still distrust it, thinking that a broadcaster's emotional ties begin and end with the Nielsen ratings. Again, given today's programming, this isn't difficult to understand.

Referral Events that Produce Great Referrals

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A few days ago, I received a call from one of our Referral Boot Camp graduates, Greg, who was experimenting with Referral Events and not having the success he’d hoped for. Although many clients attended his events, they didn’t always bring a guest for him to meet — even though it was requested on the invitation. Greg didn’t feel that he could turn down his clients’ desire to attend his events, even though they didn’t have a guest to bring.

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