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Design A Word-Of-Mouth Marketing Campaign

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM

DESIGN A WORD-OF-MOUTH MARKETING CAMPAIGN by Patricia Berry Many companies mistakenly believe that WOM is just s...

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What Gets Measured Gets Done: Enhance Internal Service

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CompleteMarkets Editor, Troy Campbell 4/30/2013 12:00:00 AM

WHAT GETS MEASURED GETS DONE: ENHANCE INTERNAL SERVICE by Troy Campbell A common complaint from customer service representatives is: 'We are ordered to provide excellent service, but when ther...

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external customers

Design A Word-Of-Mouth Marketing Campaign

What Gets Measured Gets Done: Enhance Internal Service