Many in business have elevated the process of marketing to an almost magical, mystical level, either to help them maintain control, or because they don’t understand the process. In this article, John Graham examines six basic principles that will make marketing work.

FURNITURE DEALERS - 'YOU DON'T JUST SELL FURNITURE' Dear (Customer Name): You don't just sell furniture. You may also offer antiques and curios. You may provide decorating services to your custo...

FURNITURE DEALERS - PRODUCT LIABILITY Dear (Customer Name): PRODUCT LIABILITY . . . These two words strike fear into the hearts of many. Unfortunately, furniture dealers are particularly ...