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But, this article is about the fundamentals of marketing and communications for an insurance agency (or any consumer facing business's marketing). In my opinion, if you can stick to nurturing these fundamentals regularly, then all the advanced and future enhancements will come naturally. It doesn't matter whether the role you play in the agency is Principal, Producer, CSR, Admin or any customer facing role, in more ways than one, these fundamentals should apply to you.
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INDUSTRY TECHNOLOGY EVENTS: REVELATION OR REPETITION? by Greg Maciag The insurance industry has spawned enough conventions and seminars to keep you busy year-round. And technology issues are...