GENERATIONAL MARKETING by Patricia Czech Each generation has its own characteristics (ways of speaking, acting, and believing). Patricia Czech helps you to categorize them as marketing tar...

Every year sometime after Thanksgiving, my clothes shrink. My newest suit coat no longer buttons, and the pleats of the pants pull tight. This is confusing, because in my mind’s eye, I’m still the lean, mean, fighting machine who completed Army basic training in 1971. The truth is that my clothes are the same size, but the body the fabric must cover has grown and reshaped.

MARKETING: AGE MATTERS by Steve Anderson The better you understand the thoughts, fears, motivations, and expectations of each generation, the better you will be able to market to, as well...

USING SOCIAL NETWORKS TO MARKET by Steve Anderson Steve loved to dazzle his high school science students with cool and unusual experiments. One of his favorite experiments was to drop a c...