Recently, I came across an interesting column in a national marketing publication. The writer indicated that marketing programs don't perform well because of 'business marketers' dogmatic belief that 'selling is the only form of marketing I need to do.''
This is an amazing statement because our experience at Graham Communications is quite different. As we see it, the problem is failing to achieve the benefits of marketing because the emphasis is always on sell, sell, sell.

SYNCHRONIZE MARKETING WITH SALES! by Jack McMahan Marketings job is to pull customers toward your company by delivering compelling messages to the customer who the company wa...

When it comes to marketing, all too many agents are sinners. Many agents focus on the single client or prospect...