APPOINTMENT TO DELIVER POLICY Dear (Customer Name): Thank you for choosing (Your Agency Name) to handle your Group insurance program. We have a qualified staff ready to handle all your program's ne...

CONFIRMATION OF EMPLOYEE CENSUS Dear (Customer Name): Thank you for taking the time to meet with me on ( ). I enjoyed talking with you and I believe I can come up with a Group insurance program that...

FREE REVIEW OF GROUP INSURANCE Dear (Customer Name), As you may recall, we recently spoke with you concerning your Group insurance. As you know, we are very interested in working with you on thi...

GROUP INSURANCE IS EXPIRING Dear (Customer Name): As you may recall, ( ) from (Your Agency Name) spoke with you concerning your Group insurance. As you know, we are very interested in working with y...

NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc...