CUSTOMER FOCUS: THE CSR'S ROLE IN VIRTUAL BUSINESS MARKETING by Lori Loomis Although a customer service representative (CSR) is responsible for a variety of tasks in an insurance office, the ...

The growth of the Internet poses a threat to the need for sales people. In this article, John Graham offers six guidelines that sales professionals can use to survive, and thrive, in a Web-based business environment.

MARKETING IS A BATTLE OF PERCEPTION - HAVE YOU LOST? by Chris Burand An agent asked me the other day how h...

MARKETING YOUR WEB SITE by Bill Wilson Now that you have your Web site up and running, how do you get new and existing customers to visit? Aside from the fact that it has to offer them s...