BANKS, INVESTMENT FIRMS, AND INSURANCE AGENCIES: IT'S THE CULTURE! by Michael Manes James Carville, the 'Ragin' Cajun' of political consultants, achieved fame by observing,'It's the...

FOCUSING ON CLIENT OR PROSPECT NEEDS by Mary Beth Bolen There's a lot of talk about niche marketing or target marketing today. Many speakers feel that it's imperative to find a certain niche i...