Trying to get fish into the boat before catching them sounds crazy; it wouldn't make...

While driving down Boston’s Massachusetts Avenue one Saturday afternoon, it dawned on me that every bus stop shelter along this popular main artery sported advertising signage for Apple’s iPad 2. Assuming that many bus riders were not target customers for a product selling between $500 and nearly $900, the two of us in the car thought that spending advertising dollars at bus stops seemed like a waste of money.

HOW TO MAKE SALESPEOPLE MORE EFFECTIVE The challenge for salespeople is to be ahead of the curve, not behind it. by John Graham Not withstanding the value that many salespeople bring to ...

THE BIGGEST JOB IN BUSINESS TODAY: TURNING THE TIDE IN YOUR FAVOR by John Graham Even the most self-assured and stoic among us feels the intensity of the times. The economic recovery seem...