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I recently read four news items that relate to how consumers perceive Life insurance:
Insurance companies are “horrible” at getting people to understand what they’re talking about.
Surveys show that insurers are at, or near, the bottom of simplicity ratings.
More than 60% of people who own Life insurance have no idea what they own or how it works; and 29% said that although they need more insurance, no one has asked them about it.
More than one in four (26%) of Americans prefer to buy Life insurance through the internet, mail, or over the phone.
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EXEMPLARY MARKETING TECHNIQUES TEACH FUNDAMENTAL PRINCIPLES by George Nordhaus The basic lessons of marketing reveal that every product or service experiences three stages: innov...
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INFORMATION DATE 19890626 DESCRIPTION USDOL Program Highlights - OSHA's Expanded Hazard Communications Standard SUBJECT OSHA's Expanded hazard communication standard U. S. Department of Labor Pr...
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THE LEGAL STATUS OF COMPUTER RECORDS 'If I become involved in a court case, will the court accept my computer records, or will I have to produce the original paper to substantiate my position?' Th...