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100 Easy Ways To Begin A Sales Letter (Part Three)

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CompleteMarkets Editor, Herschell Lewis 4/30/2013 10:41:58 PM
100 EASY WAYS TO BEGIN A SALES LETTER (Part Three) by Herschell Gordon Lewis The number of ways to begin a sales letter is infinite. However, the key lies in understanding what separates a g...
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E&O: A Case Study

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Jack Burke 4/30/2013 12:00:00 AM
E&O: A CASE STUDY by Jack Burke Jack Burke shares responses to a Flood and Business Interruption question from a reader. In regard to an article about an agency being sued ov...
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General Agency Advertising

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CompleteMarkets Editor, John Farr 4/30/2013 12:00:00 AM
GENERAL AGENCY ADVERTISING by John D. Farr WHAT WE HAVE IN COMMON If there's any one common thread among...
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Put Your Attitude Of Service Into Action

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CompleteMarkets Editor, bill cates 4/30/2013 12:00:00 AM
PUT YOUR ATTITUDE OF SERVICE INTO ACTION: I by Bill Cates You know that client retention is every bit as important as acquiring new clients. Your 'attitude' of service becomes a '...
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Secure A Company Appointment, Part I: Analyze The Need

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CompleteMarkets Editor, Jack Fries 4/30/2013 12:00:00 AM
SECURE A COMPANY APPOINTMENT, PART I: ANALYZE THE NEED by Jack Fries This two-part article focuses on how to get the companies and markets your agency needs. Securing a com...
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