HOW PEOPLE MAKE BUYING DECISIONS (AND HOW WE STOP THEM) by Michael Lovas Caution: this article contains ideas that might upset you! About 25 years ago, when I began writing profess...

HOW TO INFLUENCE YOUR CLIENTS by Michael Lovas In the 2000 Presidential campaign, a huge uproar erupted about politicians using subliminal advertising. Allegedly, the Republican Party cre...

PSYCHOLOGICAL RECRUITING AND HIRING: HOW TO IDENTIFY lsquo;TOP GUN PRODUCERS by Michael Lovas If youre an agency principal, you probably spend a considerable amou...

THE CLIENT-FOCUSED PRACTICE ITS ALL ABOUT PEOPLE by Michael Lovas During months of extensive research into what makes an advisor succeed, were discovering several si...

WHY PEOPLE DONT BUY FROM YOU by Michael Lovas In todays journey, were going to take a close look into how minds are wired. In particular, well look at how the ...