Jack Fries looks into the differences between agencies that sell and retain a lot of business and those that don't. This applies to not only the sales people, but to the CSRs, who have the responsibility of account development.

Do you think reporters are human sharks who want to misquote, distort, and sensationalize? When you hear the word 'reporter,' does your instinct tell you to utter 'no comment'? Or instruct your secretary to tell the reporter you won't be in your office for, say, the next 11 years?