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Articles tagged with mark
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BASIC FACTS ABOUT REGISTERING A TRADEMARK Part 1 of 5 What is a Trademark? A trademark is either a word, phrase, symbol, or design, or combination of words, phrases, symbols or...
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BASIC FACTS ABOUT REGISTERING A TRADEMARK Part 2 of 5 Use of 'TM,' 'SM,' and 'r' Symbols Anyone who claims rights in a mark can use the TM (trademark) or SM (service mark...
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BASIC FACTS ABOUT REGISTERING A TRADEMARK Part 3 of 5 FILING REQUIREMENTS Before completing an application, read the instructions carefully and study the examples provided. Er...
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IS 70% OF YOUR MARKETING MISSING THE MARK? by Mitch Axelrod Answer this question: Why do you buy what you buy? Its commonly thought that people buy for one of two reasons: desire ...
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SERVICE: FUMBLING THE BALL by Brenda French Part one of this series by Brenda French takes a look at how poor service is costing the industry. The next two articles will discuss th...
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THE PHONE: CURSE OR COMMISSION INCREASE? by Preston Diamond You conduct 60% of your business over the phone-but how many of you actively practice phone courtesy and technique? Having worked...
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TRACKING COMPLIMENTS AND COMPLAINTS by Troy Campbell Customer satisfaction is subjective on the part of consumers. It is how they feel about you and the product or service you provide. The diff...
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TRADEMARKS FOREVER: TRADEMARK MAINTENANCE PROGRAMS AND YOUR BUSINESS I am often asked, 'How long is a trademark good?' The trademark files in our office are open files as long as a trademark lives...