marketing commercial lines

Articles tagged with marketing commercial lines


Commercial Lines Marketing Plan: Part I

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Successful marketing of Commercial Lines requires a detailed plan. The first step is to assess where you are right now. In this first of a three-part series, Jack Fries examines the preliminary steps that an agency should take in marketing Commercial Lines.

Is Bank-Insurance Working?

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IS BANK-INSURANCE WORKING? by James Campbell Believe it or not, the current era of bank-insurance is seven years old. In March of 1996 the Supreme Court decision in Barnett Bank of ...

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