marketing strategies

Articles tagged with marketing strategies


Planning Your Future: How To Choose A Consultant

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PLANNING YOUR FUTURE: HOW TO CHOOSE A CONSULTANT by Emily Huling What are your specific challenges? Mergers? Acquisitions? Finding qualified personnel? Marketing strategies? Automatio...

Sample Code Of Ethics

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ETHICS CODE SAMPLE CODE OF ETHICS [Company Name] will conduct its business honestly and ethically where ever we operate in the world. [Company Name] will constantly improve the quality of its se...

The "Mother-Child" Commercial Lines Sale

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THE 'MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as either a generalist or a specialist. In virtually a...

The Definition Of Insanity: Does It Apply To Your Agency?

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THE DEFINITION OF INSANITY: DOES IT APPLY TO YOUR AGENCY? by Becky Lathrop It has been said that lsquo;attitude will be the deciding factor in your failure or success. ...

The Next Generation Of Insurance Agencies

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THE NEXT GENERATION OF INSURANCE AGENCIES by Bill Schoeffler The common thread in all the advice given in today's business and management books is that we're going through a period...

Win By Thinking Like A Listener

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According to popular mythology, most Americans would rather die than give a speech. Whatever the actual statistics, the idea of standing in front of an audience is avoided at all cost.
Since the fear of speaking in public is so deep, most of us should be understanding of those who put themselves to the test and make presentations. Actually, just the opposite prevails: While we'll do just about anything to avoid a podium, we're more than willing to criticize those who don't.

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