LEVERAGE SELLING FOR CSRs by Mary Beth Bolen CSRs can use their networking skills to garner qualified leads. 'Selling through service' is a good motto for CSRs in any agency. But how do...

PREMIUM AUDITORS: PROFESSIONALISM IN PRACTICE by Rhonda Hamel As a provider of educational services to insurance agents, I've learned many things about how other insurance professionals perceiv...

Websites are like business cards: Everybody has one. So, how can you get customers to find yours among millions of others? Most recommendations about marketing a website focus on guess what? Online tools. Send e-mails. Send thousands of e-mails. Post to other websites. Register with search engines. Buy or exchange ad banners with other sites.
However, because most people spend most of their time offline, it makes sense to market your website offline, too. How many of these proven offline marketing tools are you using?

USING SOCIAL NETWORKS TO MARKET by Steve Anderson Steve loved to dazzle his high school science students with cool and unusual experiments. One of his favorite experiments was to drop a c...