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news
Articles tagged with news
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lsquo;IT AIN'T EASY BEING A CUSTOMER ANYMORE!' by Mike Manes The good news about being a poor old Cajun boy (I've been criticized for using this term to describe my...
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FRAUDBUSTERS: ASK A LICENSED PRIVATE INVESTIGATOR Part 2 Q: I recently heard of a database that keeps track of health practitioners who've been convicted of crimes and/or subjected to adverse ...
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AUTO CUSTOMER Auto Insurance In {NAME OF YOUR STATE} Is One Heck Of A Mess... And We're No Happier About It Than You Are! In fact, just about everybody has a legitimate reason to gripe about ...
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BASIC STEPS FOR PUBLICITY 1. Choose only one person from your agency or organization to contact news media. Two persons contacting the same newspaper editor or program director will create confl...
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BENCHMARKING LOSS EXPERIENCE IN A WORKERS COMPENSATION LOSS-CONTROL PROGRAM Analyzing losses against payroll is an effective method to measure the effects of a loss-control program. The desired stati...
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BROCHURES: TELL IT TO THE PRESIDENTby Patricia Sheppard You've got to hand it to David Collins of Collins Insurance, Longmeadow, MA. His brochure demonstrates imagin...
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CATASTROPHE PREPAREDNESS TIPS In Case of Catastrophe, What Will You Drink? Such questions as: 'How much water will be needed?' 'How long will stored water last?...
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Do you regularly negotiate such contractual issues as commission rates, growth goals, etc. with your companies?
Congratulations to the 57% who responded, “Yes!” Based on those positive responses, it appears that agencies of all sizes are negotiating. Negotiations aren't limited to larger agencies. If these agents weren't succeeding in their negotiations, even in a hard market, they'd be giving up. Although 57% is a good percentage, I'd love to see this number keep growing. If you aren't negotiating contractual issues with your companies, isn't it time to begin?
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CONVEY BAD NEWS POSITIVELY There's nothing like being the bearer of bad new. Yet this letter shows how you can inform your clients of what's going on, to position yourself as the clien...
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CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating 'waste' comes from...